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WhimsyandWonder.jpg

CAMPAIGN
Art Direction

The portfolio pieces below were planned and directed by me, with oversight over every aspect of the creative process. I took charge of selecting the locations, sourcing talent, curating props, and overseeing styling to ensure each detail aligned with the brands vision. I created inspiration boards to guide the overall aesthetic and worked closely with the photographer to capture the essence of each concept. As the primary art director, I led the entire process from start to finish, managing every step to ensure a cohesive campaign. Throughout the process, I worked with a talented team to bring all of these beautiful assets to life.

WhimsyandWonder.jpg

Bentgo - Whimsy & Wonder

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BENTGO - BACK TO SCHOOL

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PURE ENRICHMENT

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VERILUX

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BENTGO - PANTRY & STORAGE

A huge shoutout to the amazing team who brought all of this imagery to life: Greg, Alexis, Saya, Heidi, Emily, Tanya, and Judean! Your creativity, dedication, and collaboration were key to creating these beautiful marketing materials. I couldn't have done it without you all—thank you for making every detail of my vision come to life!

©2024 by Kaitlyn Middleton.

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